Vice President Marketing

Product Based MNC (SaaS, USA)

Location: Pan India (Remote)

Technical:

 Strong ability in handling corporate communication (Internal & External)
strategically.
 Should have a flair in Writing and content management.
 Must be strong in Digital Marketing and the new terms and practices
associated with it.
 Monitor and Constantly upgrade Product Marketing strategy:
Understanding Product, Price, packaging, and promotion.
 Thorough hand hold on Messaging and Email tactics and measuring the
effectiveness of the same
 Expertise in social media, including LinkedIn, Instagram, Facebook.
 Strong exposure in handling PR and AR
 A decent understanding of Design, Graphics, Video
 Direct and support market research collection, analysis, and
interpretation of market data for short- and long-term market forecasts
and reports
 Identify competitors and evaluate their strategies and positioning and
devise counterstrategies
 Responsible for annual marketing plan including budget and
expenditures

Functional:

 Build, further develop, and leverage relationships with industry media to
evangelize the Replicon brand, mission, and movement in the market.
 Work with internal stakeholders to plan, create, and launch creative
campaigns and compelling stories around Replicon announcements
and initiatives that resonate with audiences
 Lead customer-centric thinking and craft programs to meet those target
markets
 Establish goals and create strategy for meeting marketing deliverables
and metrics; work with marketing directors to establish team and
individual goals and metrics
 Should have expertise in hiring and nurturing Global team
 Be an effective leader and ensure all marketing programs are
successful, metrics-driven, and goal-oriented

Soft Skills

 Outstanding communication, presentation and leadership skills
 In depth knowledge of market research

 Sense of ownership and pride in your performance and its impact on
company’s success
 Critical thinker and problem-solving skills
 Team player
 Good time-management skills
 Great interpersonal and communication skills