Jobtrix
JOB DESCRIPTION: Product Marketing Lead
Requirements
Overall experience of 4 to 6 years
Close to 3-4 years of experience in product marketing and management for below given domains
Enterprise Content Management (ECM)
Business Process Management (BPM)
Low code application Development
Self-starter, with ability to research, learn, and adapt
Excellent interpersonal skills to interact with Engineering team, Center of Excellence Team, Pre-Sales team, and Analysts
Excellent written and verbal communication skills
Roles and Responsibilities
Product marketing – Positioning
Prepare and communicate Product Positioning (Internal document)
Product Strategy
- Market Direction (Study business space and gauge the market direction in terms of opportunities and risk areas)
- Competition Analysis (How Targeted competition are performing in market geography, verticals, and what direction they are taking)
- Product Business Performance (product market share overall, geography &vertical)
- Market Sizing, Segmentation, Customer Profiling
- Key Value Proposition
- Thought Leadership Content, Campaigns, Marketing Materials
- Bring Product Thought leadership in form of Content
- Engage in Promotional Activities a) Marketing Campaigns b) Webinar, Events, Podcasts
- Create Product Marketing Materials – Website, Brochures, Presentations, E-books
- Key Value Proposition
- Analyst Engagement
- Engage with Analysts and positions products favorably in reports
- Determines suitable demo scenarios to be demonstrated to analysts or customers
- Keep the Analyst engaged regarding the new updates.
- Sales Enablement
- Battlecards and Competitive Analysis
- Create content, case studies and marketing collateral to support pre-sales and sales teams for evangelization to Industry Analysts and CIOs. Drive proof of concept and demo development
- Supports Sales and Pre-Sales with RFIs and RFPs
Reporting to: GM Product Management & Marketing.
Location: New Delhi