Product Marketing Lead

  • Full Time
  • Noida
  • Posted 3 years ago

JOB DESCRIPTION: Product Marketing Lead

Requirements

Overall experience of 4 to 6 years
Close to 3-4 years of experience in product marketing and management for below given domains
Enterprise Content Management (ECM)
Business Process Management (BPM)
Low code application Development
Self-starter, with ability to research, learn, and adapt
Excellent interpersonal skills to interact with Engineering team, Center of Excellence Team, Pre-Sales team, and Analysts
Excellent written and verbal communication skills

Roles and Responsibilities

Product marketing – Positioning
Prepare and communicate Product Positioning (Internal document)

Product Strategy

  • Market Direction (Study business space and gauge the market direction in terms of opportunities and risk areas)
  • Competition Analysis (How Targeted competition are performing in market geography, verticals, and what direction they are taking)
  •  Product Business Performance (product market share overall, geography &vertical)
  • Market Sizing, Segmentation, Customer Profiling
    • Key Value Proposition
      • Thought Leadership Content, Campaigns, Marketing Materials
      • Bring Product Thought leadership in form of Content
      • Engage in Promotional Activities a) Marketing Campaigns b) Webinar, Events, Podcasts
      • Create Product Marketing Materials – Website, Brochures, Presentations, E-books
  • Analyst Engagement
    • Engage with Analysts and positions products favorably in reports
    • Determines suitable demo scenarios to be demonstrated to analysts or customers
    • Keep the Analyst engaged regarding the new updates.

 

  • Sales Enablement
    • Battlecards and Competitive Analysis
    • Create content, case studies and marketing collateral to support pre-sales and sales teams for evangelization to Industry Analysts and CIOs. Drive proof of concept and demo development
    • Supports Sales and Pre-Sales with RFIs and RFPs

Reporting to: GM Product Management & Marketing.

Location: New Delhi 

To apply for this job email your details to hv@jobtrix.in

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