Jobtrix

http://jobtrix.in

We are looking for an experienced and knowledgeable Search Engine Marketing Specialist to join the digital marketing team. As an SEO & SEM Manager, you will act as an in-house SEO/SEM expert to deliver best-in-class recommendations and execution that drive business impact. Your primary responsibility will be to manage Organisation’s website and ensure its top ranking in search results.

What You Will Be Doing

Take complete ownership of the Company’s website
Plan, develop and implement our SEO and SEM strategy
Work towards organic search optimization and ROI maximization
Regularly perform thorough keywords research
Manage Google Ads PPC campaigns
Write SEO meta tags and Google Ads copies
Identify critical SEO/SEM KPIs
Monitor redirects, click rate, bounce rate, and other KPIs
Optimize visits-to-lead conversion rate
Plan and monitor PPC budgets and establish CPA and ROI
Prepare and present reports regularly
Identify problems and deficiencies and implement solutions promptly
Suggest improvements for process and productivity optimization
Work with web developers and marketing teams to properly implement SEO best practices
Stay up to date with the latest SEO and digital marketing latest trends and best practices

What You Need For This Position

Degree in Business Administration/Marketing or related field
5-8 years experience in a similar role
Google Ads certification
Hands-on experience and master user of Google Ads
Hands-on experience and master user of SEMRUSH or AHREF or equivalent website audit tool
Understanding of other Paid media channels and web traffic drivers
Strong data understanding and interest
Strong stakeholder management skills
Working knowledge of HTML, CSS, JavaScript
Prior experience of working with WordPress or similar CMSs
Ability to analyze data and provide evidence-based recommendations
Critical thinker and problem-solving skills
Good time-management skills
Excellence interpersonal and communication skills
Experience in developing digital customer journey strategy & tactical plan development and implementation
Technical skills: Google Analytics, Google Search Console, Google Ads, MS Office is a must